How Scientists and Farmers Team Up to Design Food | Gadget theory
You might not know it, but the old fashioned flavor is totally old fashioned. What does it mean? Finding fruits and vegetables that taste really good can be very difficult, especially with the expectations of supermarkets. Franco Fubini, founder of fruit and vegetable supplier Natoora, said: “Flavor is definitely a re-emerging trend. “ Franco Fubini founded Natoora Fubini continued, “They started to require varieties to have a longer shelf life, so for example in the case of a tomato, it has a thicker skin, so the skins don’t split more easily; a tomato which may ripen faster, which can absorb more water. o Over time, you grow your varieties for attributes other than flavor. The flavor attribute is starting to lose importance, and as nature has done, if you breed for other traits, you breed flavor. Natoora specializes in choosing seasonal produce that has the ultimate flavor and then selling them to upscale stores and restaurants around the world. According to Fubini:...