Instagram has deployed its response to TikTok | Gadget theory
For a long time now, TikTok has reigned supreme on social media, capturing the attention of the population most difficult to retain: young adolescents. Its popularity has spread to older teens, college students and adults, making it one of the most popular social media platforms in the world. However, TikTok has come under fire lately, especially in the United States, which has threatened to ban the video-sharing app altogether. India has already banned the app, citing security concerns. Instagram was quick to launch and has now released, Reels, their version of a 15-second clip-sharing platform. Instagram unveils reels According to Adam Mosseri, CEO of Instagram, Reels is “a new way to create and experience short, entertaining videos on Instagram. With Reels, you can record and edit multi-clip videos with music, effects, and new creative tools. Share reels with friends on Feed or with the larger Instagram community in Explore. Other Reels features include setting up Reels to mus...